Boton Group's global client network is a core reflection of its competitiveness. Its major clients include British American Tobacco, Givaudan, Wrigley, and Liby, among other global leaders. These long-term partnerships not only validate Boton's product quality and technical strength, but also provide a solid foundation for the group's continued global expansion. The fact that 18 Chinese tobacco companies have maintained partnerships with Boton for over 15 years is itself the best proof of Boton's quality.

But expanding a client map is never accomplished by a client list alone. What's truly worth reading closely is how that list changed in 2026.

Dortmund: A High-Efficiency Client Touchpoint

In September 2026, the 46th InterTabac international tobacco exhibition was held in Dortmund, Germany. Under the theme "Boton: Built on Trust," Boton recorded over 100 professional visitor and purchasing delegation visits during the three-day show. Clients came from Germany, the UK, France, the Netherlands, Poland, Italy, Spain, and other European countries, as well as the Middle East, North America, and Southeast Asia.

The value of these 100-plus meetings lies not in the number itself, but in the depth of the conversations. Unlike previous years, Boton's discussions with European clients shifted from broad capability presentations to focused, in-depth technical exchanges—nano-scale thickness of bead shells, oxidation stability of particle release systems, heat-release curve optimization for HNB-specific flavors. These deep technical topics became the core of table discussions. Multiple international buyers expressed initial intentions or scheduled post-show follow-up meetings after in-depth conversations.

Notably, purchasing delegations from the Middle East made up a significant proportion of these visitors. Their questions centered on two areas: first, whether Boton's compliance documentation system could meet Middle East market access requirements; second, whether Boton's global manufacturing network—especially its Indonesia plant—could guarantee delivery timelines when demand scales up. These questions point to a clear signal: Middle East clients are seriously evaluating Boton as a potential long-term supply chain partner, not just engaging in a courtesy exchange at a booth.

From Dortmund to Dubai: A Natural Extension of Client Relationships

Connections made at the Dortmund booth are now extending to Dubai. From November 10 to 12, 2026, the World Vape Show Dubai will be held at the Dubai World Trade Centre. According to the organizer, the event will bring together over 550 exhibitors and attract more than 15,000 professional buyers from the Middle East, Africa, and Europe. For Middle East clients who had initial contact with Boton at InterTabac, the Dubai show will be an opportunity for a deeper conversation—the booth moves from Dortmund to the Dubai World Trade Centre, but the topic remains the same: can Boton become their long-term partner in the Middle East?

Boton will exhibit at Booth 2240. The 109-square-meter gold-themed booth will present a full-supply-chain matrix covering tobacco odor enhancers, flavor beads, novel nicotine products, e-cigarette devices, and premium e-liquids. For Middle East distributors looking for a compliant supply chain partner, Booth 2240 offers an opportunity to verify Boton's full-supply-chain capabilities up close. For those who already had initial contact in Dortmund, the Dubai booth is a setting to further confirm cooperation details and deepen understanding of product solutions.

The Underlying Logic of Client Map Expansion

Boton's partnerships with global clients are built on the philosophy of "Boton: Built on Trust." Trust comes from the rigorous R&D behind every patent, the consistent quality of every batch, and the professional attitude in every client interaction. The group's integrated value chain from R&D to mass production, along with its rigorous quality management system, provides global clients with stable and reliable supply assurance.

In its 2026 global exhibition tour, Boton has moved steadily from TPE to InterTabac, from Las Vegas to Dortmund. Boton's role on the world stage is shifting from participant to trend leader—from broad capability presentations to focused technical deep dives. Dubai will be the concentrated presentation of this shift in the Middle East market. From a handshake at the Dortmund booth to an in-depth discussion at the Dubai booth, Boton's client map is expanding inch by inch in a verifiable way. Boton: Built on Trust. Trust is never a slogan at a booth—it is something repeatedly validated from one encounter to the next. November 10–12, 2026, Booth 2240, Dubai World Trade Centre. Boton looks forward to meeting you there.